Our Founders

A woman with long brown hair smiling while seated in a white outfit against a beige background.

Kanan Patel

Co - Founder

Our founder Kanan Patel always had a vision to create something unique. She aims to create products that blend her Indian heritage with sustainability and modernism.

“Perfume oils always take me back to my grandfather and his love for Indian attars, you would smell those on him all day long… I wanted to create something beautiful and long lasting like that which would stay with people forever”

A man in a dark suit sitting on a black stool against a beige background.

Yug Patel

Co - Founder

Our founder Yug Patel was inspired by the sustainable approach to perfumery ancient Indian techniques used, drawing from the Bhagvat Gita, Yug and his sister Kanan Patel, aim to create “The New Age” of perfumery.

“These oils are meant to awaken a memory. We wanted to create something that allows you to pause and think of the moments in life we take for granted”