A flat lay of a wooden table with pink roses, a white carnation, flower illustrations and notes, bowls with rose petals, and hands holding perfume bottles labeled 'YUGA'.

WHO WE ARE

YUGA was created to honour the mind, the body, and the Earth. Inspired from the ancient craft of Indian attar, YUGA creates alcohol-free fragrance oils that are designed to bring clarity back to what matters
Which is you.

OUR MISSION

YUGA was founded based on a simple belief that fragrances should be pure, affordable, and respectful of both the body and the world. We believe that a fragrance isn’t something you just wear, but instead it something that becomes a part of who you are - including your expression, identity and confidence. Our mission is to cultivate scents that allow you to delve into the “New Age” of being. One where clarity and confidence is elevated.

Three women dressed in traditional Indian sarees walking down steps in front of a decorated, ornate wall and archway, with one woman carrying a basket of flowers on her head and another holding a bouquet of pink flowers.
An elderly hand holding a pink lotus flower, complemented by bangles and rings, with a dark red background.

OUR VISION

YUGA was born from the belief that true luxury is felt from within. We envision a world where fragrances are crafted for those who seek more than a scent. A feeling, an identity, a “New Age” of self.

OUR STORY

“I always received more compliments when I wore fragrances oils than modern scents. That inspired me to blend both worlds into something that works in harmony with the body and the environment.”— Yug Patel

Inspired by traditional Indian attars, founders Kanan Patel and Yug Patel created YUGA to unite timeless heritage with modern sophistication.

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